We needed to drive engagement and grow our target audience.
Dynata faced a shortage of respondents in two key areas to fill client projects; 18-24-year-olds and business professionals. The business has two apps in the app store currently (QuickThoughts and iPoll).
We came to the conclusion that an app alternative for the website e-Rewards would help fill the business professional shortage. We believed since these demographics are predominantly on their mobile device, they would be more willing to participate on an app.
The mobile app opened up opportunities for location-based surveys which would give these respondents more opportunities to earn rewards. It also brought alignment and stronger brand recognition between the web and mobile platform.